Upgrading your website for visual reasons
Website upgrades and updates are vital. If you let your website sit stagnant it will lose interest. Website aesthetics change regularly, does this mean you should change your websites appearance regularly? No. If you have a website though that has been sitting on the same design for 10 years, there is a good change people will cringe when they look at it, gone are the days of web 2.0 designs. Visually pleasing website designs attract visitors and potential customers and keep them on your website longer, the longer visitors stay on your website the better you rank on search engines.
Upgrading your website for performance reasons
Older websites tend to run slower, especially those built on CMS (content management systems). Not only do they run slower they are often vulnerable to hacking attacks, so it is extremely important to keep your website up to date for that reason. Older code becomes deprecated regularly, which means old features and functions might stop working or pose security threats. Keeping a website up to date is probably one of the most important aspects of owning a website.
Aside from these very common reasons to upgrade, functionality and ease of use play vital keys in keeping visitors happy. If you have a website that is tricky to navigate or has broken features people will get frustrated and leave faster. Things like having info blogs are great for attracting and bringing visitors back to your website, especially in conjunction with having newsletter emails. Search Engine Optimization – which you can read more about here is something that often requires attention and updating.
If you would like us to take a look at your website and make some suggestions about website upgrades, styles or features, feel free to contact us here.